DRIVING DIGITAL TRAFFIC
CLIENT
The Coders Guild
Paid Social Media
Campaign Management
Content Creation
SERVICES
YEAR
2023
BRIEF
My brief was to improve The Coders Guild’s paid social media ad campaigns but revitalising their content and reduce their spend and ROI.
Due to the immediacy to the project, I had to act quickly by identifying the current approach and design of The Coders Guild’s ads and analysing their competitor’s output. I would then be able to formulate prototypes that stood out, and were effective in achieving the goals of this project.
THE STRATEGY
These are examples of their current ads
I chose to utilise bold colours and type face to emphasise a few key points to try and avoid over-wording of the previous designs
PROTOTYPES
I decided to create content for the ads that had a fresh and exciting look. To do this I analysed ads created by famous brands such as Apple, Samsung and Coke.
The idea was to present content that didn’t look like an advert for a software developing course.
THE CAMPAIGN
THE RESULTS
66%
increase in leads generated
£10.35
reduced CPL from £17.12 to
